The burger so good
even the competition
had to sneak in.
To launch La Infame, KFC didn’t just invite its own fans to try it. We invited the people who were supposed to resist it the most: the employees of Burger King, McDonald’s, Telepizza and Domino’s. The only catch was that they had to come through the back door, hidden from their bosses, uniforms and all. So Backdoors became a campaign, a film and a real invitation for competitor workers to try the new KFC burger for free. A provocation built with real employees, blurred faces and one very uncomfortable truth for the rest of fast food: some cravings are stronger than company loyalty. Even if you have to enter through the kitchen door.
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Last update June 2026